Make it as simple as posible but no simpler - selling is about making it Simple to sell whether it is or not

Darwin suggested a counter-intuitive bottom up process of adaption -the differential survival of inherited variants.

Darwin'd strange inversion of reason has explained more and more...but Darwinism has proved very very difficult for folk to grasp...like Mendelbrot....but the time has come ....these things don't matter til they matter...

The Moment of truth

When bets are paid not made